Our culture celebrates superstars. We give them opportunities. We give them fame. We give them copious amounts of cash. It’s good to be #1. Damn good. A superstar who is #1 enjoys ten times the benefit of #10 and a hundred times the benefit of #100. I’ll need a little ice cream to help me explain.
The graph below is provided by the International Ice Cream Association and represents the percentage of sales of the top 10 ice creams in the nation. In case you were wondering, the answer is Vanilla. Vanilla out sells the #10 ice cream 10:1. While the #10 ice cream just so happens to be Praline, that is not the point. The point is that is pays to be number one as explained by Zipf’s Law.
The reason why it pays to be #1 is because when people are short on time, attention, or patience, it just so happens to be easiest to go with the #1 product or service. #1 is the default. #1 won’t screw you over as often as #247. #1 is cool. #1 is safe. #1 is the easy decision. At the end of the day if you have a loved one who is deathly ill, who are you going to turn to and not care how much it costs to bring them back to good health? The answer is of course, #1.
I firmly believe that you are the best in the world at one or more things. The conundrum is in deciding what that one thing is and how you can monetize it. For ideas on how you can do this, feel free to visit The Social Media Hustle.
I am curious though. What one thing are you the best in the world at?